April 24, 2025 · 4 min read
This week's HighLevel updates, explained for mortgage professionals. We cut through the noise and tell you what actually matters for your business, what you can ignore, and what to set up right now.
One of the biggest updates this week is the brand new "Brand Voice" feature now available inside Brand Boards in the Marketing section of your HighLevel account.
Before, your content AI could help you write text, but you had to define tone and personality for each post individually. Now, you can create a consistent brand voice at the account level. guiding AI-generated content platform-wide, from emails to social posts and more.
The setup is refreshingly simple: answer a few prompts inside the Brand Voice tab and HighLevel does the rest, crafting content that aligns with your identity every time. If you've struggled with keeping a unified tone across channels, this is your solution.
Email segmentation just got a lot smarter. The Email Builder now supports prebuilt engagement segments for your campaigns.
You've always had smart lists and tag-based sending, but now you can filter even further:
Contacts engaged in the last 7, 30, or 90 days
Disengaged subscribers
Specific combinations of lists + engagement metrics
This means better deliverability, improved open rates, and smarter targeting. Want to run a re-engagement campaign only for cold leads? Easy. Want to protect your domain health by only emailing active subscribers? Done.
The Media Storage section continues to surprise in the best way. New visual indicators now show whether an image is portrait or landscape, and a list view lets you see exact pixel dimensions.
This seemingly minor update makes a big difference when uploading:
Website banners
Social media graphics
Logos and team assets
No more guessing which image fits where. Media Storage just became your brand asset command center.
HighLevel has made a huge push on mobile this week, with several impactful updates:
Now, when posting from your phone, media will automatically optimize for the selected platform. no need to resize or adjust. It's especially helpful when posting to:
Google Business
You can also toggle watermarks and media optimization on/off right from your phone.
The Calendar system now supports Microsoft Teams links. This joins Google Meet and Zoom as built-in video conference options. no need to pay for an external service just to automate meeting links.
You can now activate, deactivate, or snooze AI bots per conversation directly in the mobile app. Whether you're using Suggestive Mode or Autopilot, the power to manage AI interaction is now in your pocket. great for salespeople or support teams on the go.
These updates reflect HighLevel's continued commitment to blending smart automation, marketing efficiency, and mobile convenience. Whether you're a solo producer or part of a team, these features give you greater control, better consistency, and more engagement. without ever leaving the platform.
🚀 Make sure your mobile app is updated to unlock the full range of tools this week. Let us know what you think. we're excited to hear how you're using these new features!
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