Privacy Policy

Last updated: February 15, 2026

HighLevel for Mortgage Pros ("HL4MP," "we," "us," or "our") is operated by Empower LO LLC, based in Meridian, Idaho. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website at highlevelformortgagepros.com and related services.

1. Information We Collect

Information You Provide

When you apply to join our community or sign up for a Pro membership, we collect:

• First name and last name
• Email address
• Your role in the mortgage industry
• NMLS number
• Payment information (processed securely through our payment provider, not stored by us)

Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

• Browser type and version
• Device type and operating system
• Pages visited, time spent on pages, and navigation patterns
• IP address and approximate location
• Referring website or source

2. How We Use Your Information

We use your information to:

• Process your community application and manage your membership
• Provide access to our community platform at my.mlohub.app
• Send email communications about your membership, updates, and relevant content
• Process Pro membership payments
• Improve our website and services through analytics
• Respond to support requests

3. Third-Party Services

We use the following third-party services that may collect or process your data:

• HighLevel: Our CRM and community platform provider. Manages member data, email communications, and the community experience. HighLevel Privacy Policy
• Google Analytics and Google Tag Manager (GTM-MBDLFXRH): We use these to understand how visitors use our website, including page views, traffic sources, and user behavior. Google Privacy Policy
• Vercel: Our website hosting provider. Vercel Privacy Policy

4. Cookies

Our website uses cookies and similar tracking technologies. These include:

• Essential cookies: Required for basic website functionality.
• Analytics cookies: Used by Google Analytics to collect anonymous usage data and help us improve our website.
• Marketing cookies: May be used to track visits across websites for advertising purposes.

Most browsers allow you to control cookies through their settings. Disabling cookies may affect your experience on our website.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide our services. If you cancel your membership, we may retain certain information for a reasonable period to comply with legal obligations, resolve disputes, and enforce our agreements.

Analytics data is retained according to the default retention settings of Google Analytics (typically 14 months).

6. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Deletion: Request that we delete your personal data.
• Correction: Request that we correct inaccurate personal data.
• Opt-out: Unsubscribe from marketing emails at any time using the unsubscribe link in any email.
• Data portability: Request your data in a portable format.

California Residents (CCPA)

If you are a California resident, you have the right to know what personal information we collect, request its deletion, and opt out of the sale of your personal information. We do not sell your personal information.

European Residents (GDPR)

If you are located in the European Economic Area, we process your data based on your consent or our legitimate interest in providing our services. You have the right to withdraw consent at any time and to lodge a complaint with your local data protection authority.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically.

10. Contact Us

If you have questions about this Privacy Policy or want to exercise your data rights, contact us at:

Empower LO LLC
Meridian, Idaho
Email: support@hlformortgagepros.com