Quizzes That Convert Recurring Webinars

This week's HighLevel updates, explained for mortgage professionals. We cut through the noise and tell you what actually matters for your business, what you can ignore, and what to set up right now.

This week's Weekly Breakdown is all about two powerful tools getting smarter. quizzes and webinars.

With major upgrades to the quiz builder. including personality-style results, score tier control, and a rich-text editor. HighLevel finally makes quizzes a lead gen asset, not just a form filler. Plus, the new recurring webinar settings give you more flexibility for live events inside your CRM.

If you're looking for smarter ways to capture intent, segment leads, and stay top of mind without reinventing your tech stack, this one's worth your time.

Let's dive in.

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Build Personality-Style Quizzes With Rich Results Pages

What Changed:

HighLevel's quiz builder now lets you create "personality quiz" style logic. meaning your quiz results are based on scoring categories, not just a single correct answer. Even better: the results page is now fully customizable with a rich text editor.

You can:

• Assign categories like "First-Time Buyer" or "Not Refi Ready Yet"

• Display unique content based on total score or category

• Format your results page with images, CTAs, buttons, and more

Why It Matters for LOs:

This turns your quiz from a novelty into a powerful funnel tool. You can guide leads to:

• Book a call

• Download a guide

• Subscribe to a follow-up sequence

All based on how they score. no manual review needed.

Tip:

Use this to replace generic lead magnets. Ask 4-5 sharp questions, assign scores, and use results pages to guide the next step. Think: "You're almost there. here's what to do next."

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Score Tier Control for Lead Segmentation

What Changed:

You can now control the score tier logic behind each quiz. meaning you define what counts as "Low," "Medium," or "High" intent based on how people answer.

• Set score ranges for each tier (e.g., 0-3 = Cold, 4-6 = Warm, 7-10 = Hot)

• Use tier results to trigger different automations or show different content

• Reorder and manage tiers inside the builder

Why It Matters for LOs:

This is how you qualify at scale. Instead of treating all quiz completions equally, you can now segment:

• "Book Now" leads → straight to your calendar

• "Nurture" leads → into an education sequence

• "Unqualified" leads → light touch or retargeting

Tip:

Map your quiz score tiers to your opportunity pipeline stages. That way, you're not just capturing leads. you're pre-sorting them based on intent.

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Recurring Webinar Settings Inside Sites

What Changed:

HighLevel has added the ability to schedule recurring live webinars directly inside the Sites > Webinars tab. You can now:

• Choose specific days of the week for recurring events

• Link to external platforms like Zoom

• Automate follow-up via existing forms and workflows

⚠️ Note: This does not support automated webinars or simulated live events (e.g., WebinarJam style) yet.

Why It Matters for LOs:

If you're doing weekly live sessions. like first-time buyer classes, market updates, or referral partner Q&As. you can now centralize registration and automate your follow-up entirely within HighLevel.

Tip:

Use your Zoom link with the HighLevel webinar funnel, and let your confirmation + reminder workflows handle the rest. This is best for true live events, not prerecorded ones.

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Why These Matter for Mortgage Pros

This week's upgrades make HighLevel a stronger tool for:

• Capturing lead intent with zero friction

• Segmenting based on behavior. not just form fills

• Running consistent events that stay on-brand and on-schedule

For LOs and teams building smarter funnels, these are upgrades that move the needle.

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🎥 Watch the Full Weekly Breakdown

Catch the full Weekly Breakdown video to watch these updates in context and decide how to roll them into your current system. Whether you're dabbling with quizzes or ready to build a full funnel around them, this walkthrough gives you everything you need to get started smart.

👉 Watch the full video now and see why we're finally recommending HighLevel quizzes for real lead gen.