Jungo has been a fixture in the mortgage CRM space for over a decade. Built on the Salesforce platform, it promises enterprise-grade power with mortgage-specific customization. And for large operations with big budgets, it delivers.
But here's what nobody at Jungo wants you to think about: most loan officers don't need enterprise-grade anything. They need a system that generates leads, nurtures them, and closes deals. And they need it at a price that doesn't eat their commission.
Let's compare Jungo and HighLevel for what actually matters to working loan officers.
Jungo is a mortgage CRM built on top of Salesforce. That means you're paying for the Salesforce platform plus the Jungo layer on top. You get Salesforce's power and flexibility, but also its complexity and cost.
HighLevel is a purpose-built marketing and sales platform. CRM, automation, funnels, websites, email, SMS, social media, reputation management, and AI tools. All in one platform, all included in one price.
Think of it this way: Jungo is a luxury sedan. Powerful, prestigious, expensive to maintain. HighLevel is a fully loaded truck. Does everything you need, hauls more, costs less.
| Feature | HighLevel | Jungo (Salesforce) |
|---|---|---|
| Contact Management | ✅ Full CRM with custom fields | ✅ Salesforce-powered CRM |
| Email Marketing | ✅ Built-in builder + automation | ✅ Via Salesforce Marketing Cloud or add-on |
| SMS Marketing | ✅ Two-way SMS included | ⚠️ Requires additional integration |
| Workflow Automation | ✅ Visual workflow builder | ✅ Salesforce Flow (complex) |
| Landing Pages/Funnels | ✅ Full funnel builder | ❌ Not included |
| Website Builder | ✅ Included | ❌ Not included |
| Social Media Management | ✅ Built-in scheduling | ❌ Not included |
| Reputation Management | ✅ Review requests + monitoring | ❌ Not included |
| AI Features | ✅ Chatbot, content, voice | ✅ Salesforce Einstein (extra cost) |
| LOS Integration | ⚠️ Via API/Zapier | ✅ Native Encompass integration |
| Reporting | ✅ Built-in dashboards | ✅ Salesforce reporting (powerful) |
| Setup Complexity | Low-Medium | High (Salesforce admin needed) |
| Pricing | $97/mo (Starter) | $200-400+/mo (Salesforce + Jungo) |
If your brokerage is already on Salesforce, Jungo slots right in. You get access to thousands of Salesforce integrations, AppExchange apps, and the most powerful reporting engine in CRM. For large operations with Salesforce admins on staff, this ecosystem is genuinely valuable.
Salesforce reporting is best-in-class. Custom dashboards, cross-object reporting, forecasting tools. If you need to report on loan officer performance across a 50-person team with custom metrics, Salesforce does this better than almost anything.
Like BNTouch, Jungo offers native integration with Encompass and other loan origination systems. Loan data flows into your CRM automatically, enabling milestone-based marketing and real-time pipeline tracking.
Let's talk numbers. Jungo requires a Salesforce license ($25-300/user/mo depending on edition) plus the Jungo subscription. For a solo LO, you're looking at $200-400/mo minimum. Add Salesforce Marketing Cloud for real email automation and you could be at $500+/mo.
HighLevel Starter is $97/mo. It includes everything. CRM, email, SMS, funnels, website, social media, reputation management, AI. For a solo LO, the savings are $1,200-5,000+ per year.
Jungo's real cost isn't just the subscription. It's the Salesforce ecosystem underneath. Every add-on, every integration, every admin hour adds up. HighLevel's flat pricing means no surprises.
Salesforce is notoriously complex. Even basic customizations often require a Salesforce admin or consultant. Most solo LOs and small teams don't have that expertise (or budget).
HighLevel is designed for small business owners to set up and manage themselves. The visual workflow builder, drag-and-drop page editors, and intuitive interface mean you can build sophisticated marketing systems without hiring a consultant.
Jungo is a CRM that can do some marketing. HighLevel is a marketing platform that includes CRM. The difference shows up everywhere: funnel building, landing pages, social media management, reputation management, AI chatbots. These are native features in HighLevel. In the Jungo/Salesforce world, each requires a separate tool and additional cost.
A typical Jungo/Salesforce implementation takes weeks to months, often requiring consultants. HighLevel, especially with the HL4MP mortgage snapshots, can be operational in a day or two. Pre-built workflows, funnels, and automation designed for LOs are ready to activate immediately.
Salesforce has Einstein AI, but it's an add-on with additional costs and complexity. HighLevel includes AI features natively: chatbots, content generation, conversation AI. For LOs who want to leverage AI without becoming Salesforce power users, HighLevel is far more accessible.
Here's the honest truth about Jungo that most reviews won't tell you: the Salesforce platform is overkill for 90% of loan officers.
Salesforce was built for enterprise sales teams at Fortune 500 companies. It can do almost anything, but that flexibility comes with complexity. Custom objects, validation rules, process builders, permission sets. These are tools designed for full-time administrators, not loan officers who need to focus on closing deals.
Most LOs on Jungo use maybe 20% of Salesforce's capabilities. They're paying for a Ferrari and driving it to the grocery store. HighLevel gives you everything you'll actually use at a fraction of the cost and complexity.
The biggest concern with leaving Jungo is losing your Salesforce data. The good news: Salesforce makes data export straightforward. Export your contacts, notes, and activity history as CSV files, then import into HighLevel.
You'll need to rebuild your automation workflows, but HighLevel's workflow builder makes this faster than you'd expect. And the HL4MP community has pre-built mortgage workflows that handle the most common automation needs out of the box.
Most LOs complete the migration in under a week and immediately notice two things: their monthly costs drop significantly, and they can actually build things themselves without calling a Salesforce consultant.
Jungo is a capable mortgage CRM for large, enterprise-level operations with Salesforce expertise and budgets to match. If you're at a major brokerage with 50+ LOs and a Salesforce admin team, it's a legitimate choice.
For everyone else, HighLevel offers more marketing power, easier setup, better AI capabilities, and dramatically lower costs. It's not that Jungo is bad. It's that HighLevel is better suited to how most loan officers actually work and what they can actually afford.
Don't pay enterprise prices for a solo LO operation. Put that money toward ads, leads, and growing your business instead.
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