HL4 Community Launch, Custom Fonts, and Smarter AI: This Week’s HighLevel Highlights
If you’ve been waiting for a week where HighLevel delivers both powerful new tools and a major community launch, this is it.
From on-brand typography to AI-driven workflows — plus the debut of the HL4 Community — this Weekly Breakdown is packed with updates that boost your efficiency, branding, and connection with other pros. Whether you’re refining funnels, streamlining outreach, or building authority, there’s something here to move your business forward.
Let’s dig in.
HL4 Community Is LIVE
What Changed:
The HL4 Community is officially open and ready for members. It’s free to join and already buzzing with activity. You’ll find course content, discussion threads, and a rewards program where you can earn swag, 1:1 time with me, and other perks. Pro members get access to our full snapshot library and detailed documentation.
Why It Matters for LOs:
Connect with other HighLevel and mortgage pros.
Access exclusive resources and training.
Earn rewards for engaging and sharing insights.
Tip:
Join now while the community is fresh — early participation can help you build visibility and authority among peers.
Custom Fonts in Funnels & Websites
What Changed:
You can now upload TTF font files directly into the page builder. No more relying solely on the default font list or writing custom CSS — just upload, select, and apply your brand’s typography across funnels and websites.
Why It Matters for LOs:
Keep your marketing materials on-brand.
Stand out visually in a crowded market.
Save time with a no-code, direct upload process.
Tip:
Upload multiple brand fonts (headings, body text, accents) and store them in your media library for easy use on future projects.
New Testimonial Widget
What Changed:
HighLevel’s page builder now includes a fully customizable testimonial widget. Add profile pictures, copy in client quotes, enable “Read More” pop-ups, and choose from carousel or masonry layouts to match your site’s style.
Why It Matters for LOs:
Showcase social proof more effectively.
Control the layout without coding.
Highlight multiple testimonials without cluttering your page.
Tip:
Use a carousel for homepage placement and a masonry grid on your dedicated testimonials or reviews page.
GPT-5 in Workflows
What Changed:
The workflow “Send to ChatGPT” action now supports GPT-5 models, including GPT-5 Nano for lightweight tasks. You can automate advanced text generation, sentiment analysis, conversation summaries, and more directly inside your workflows.
Why It Matters for LOs:
Craft hyper-personalized follow-ups.
Quickly summarize client conversations for CRM notes.
Automate lead qualification with AI-powered sentiment checks.
Tip:
Use GPT-5 to scan incoming messages for urgency or tone, then route “hot” leads to your phone instantly.
AI Decision Maker Upgrade
What Changed:
The AI Decision Maker in workflows has been improved for better accuracy and flexibility. This tool lets AI determine which path a lead should take based on your instructions — moving beyond strict if/else rules.
Why It Matters for LOs:
Automate lead routing with nuanced criteria.
Save time setting up complex conditional logic.
Adapt workflows faster to changing strategies.
Tip:
Combine decision-making with GPT-5 analysis for a smart, fully automated triage system.
Local Presence Dialing
What Changed:
When placing outbound calls, HighLevel can now match your caller ID’s area code to the contact’s location — if you have a matching or nearby number in your account.
Why It Matters for LOs:
Higher call answer rates.
More trust from prospects seeing a local number.
No need to manually choose the right line.
Tip:
Add at least one number per state (or top target markets) to maximize the benefit of local presence dialing.
Meta Ads Manager Expansion
What Changed:
You can now create up to 10 ad sets per Meta ads campaign and add up to 10 ads per ad set — right inside HighLevel. This makes the Ads Manager a true competitor to Facebook’s native tool.
Why It Matters for LOs:
Test multiple audiences or creatives without leaving HighLevel.
Manage more complex campaigns in one place.
Reduce reliance on multiple platforms for ad management.
Tip:
Structure campaigns with one audience per ad set and 3–5 ad creatives each to identify top performers quickly.
Why These Updates Matter for Mortgage Pros
If you’re running your mortgage business with HighLevel, this week’s updates help you:
Build a stronger network and tap into shared expertise through the HL4 Community.
Keep your branding consistent with custom fonts.
Boost credibility with better testimonial displays.
Automate smarter with GPT-5 and improved AI decision-making.
Increase call answer rates with local presence dialing.
Manage and scale ads without leaving your CRM.
Every update here either improves how you look to clients, makes your marketing more effective, or saves you time — often all three.
🎥 Watch the Full Weekly Breakdown
Michael walks through each feature in real time with screen shares and practical context for mortgage pros.
