From Google Texting to Blog Tracking: This Week’s HighLevel Highlights
If you’ve been waiting for HighLevel updates that make real day-to-day improvements, this is your week.
From a new Text button on Google Business Profiles to drag-and-drop fixes, Mailchimp imports, and compliance updates, this Weekly Breakdown packs in 14 changes designed to save clicks, reduce errors, and keep your CRM working the way you need it to.
Here’s the full breakdown.
Add a Text Button to Your Google Business Profile
What Changed: You can now add a Text or WhatsApp button to your Google Business Profile, managed directly in HighLevel.
Why It Matters for LOs:
Lets leads reach out directly from search results
Cuts down friction from forms or missed calls
Perfect for individual LOs with verified Google listings
Tip: Connect it to your HighLevel number so every text routes straight into conversations.
Drag-and-Drop Builder Finally Fixed
What Changed: Rows, columns, and sections can be moved by clicking anywhere—not just a tiny drag handle.
Why It Matters for LOs:
Makes funnel edits much faster
More intuitive for non-technical team members
Ideal for brokerages that do their own page work
Tip: Test it on old funnel templates—you’ll notice the difference right away.
Mailchimp Template Import
What Changed: Import Mailchimp email templates directly into HighLevel’s visual editor, not just the code view.
Why It Matters for LOs:
No more rebuilding emails from scratch
Saves time when migrating off Mailchimp
Templates can be edited visually by anyone on the team
Tip: Start with your best-performing Mailchimp automations and migrate them first.
Add Gradients and Blur Effects
What Changed: Background sections now support color gradients and blur effects.
Why It Matters for LOs:
Cleaner designs for pages and funnels
More flexibility for in-house design teams
No need for external design tools
Tip: Expect to see this expand to buttons and other UI elements soon.
Brand Boards via Snapshots
What Changed: Brand kits (logos, fonts, colors, tone) can now be pushed across subaccounts with snapshots.
Why It Matters for LOs:
Keeps all client communication on-brand
Perfect for brokerages with DBAs or multiple branches
Saves time on reformatting across accounts
Tip: Create multiple snapshots for DBAs or branch-specific branding.
Blog Performance Tracking
What Changed: HighLevel analytics now includes blog metrics—views, opt-ins, completions.
Why It Matters for LOs:
Easier to measure blog ROI without Google Analytics
See which content drives real engagement
Helps prioritize topics for SEO and outreach
Tip: Use categories to compare loan product topics.
Dedicated Sending Domains
What Changed: Assign different sending domains for workflows, campaigns, and calendars.
Why It Matters for LOs:
Protects deliverability of transactional emails
Keeps marketing campaigns from affecting critical client comms
Reduces spam risks
Tip: Use one domain for bulk campaigns and another for client-facing messages.
Domain Transfers into HighLevel
What Changed: You can now transfer domains into HighLevel and manage DNS directly.
Why It Matters for LOs:
No need to manage domains on GoDaddy or Namecheap
Simpler setup for funnels, emails, and branded pages
Reduces third-party costs
Tip: Start consolidating domains inside HighLevel to streamline builds.
Workflow AI Now Free
What Changed: AI-generated emails, SMS, and code in workflows no longer consume credits.
Why It Matters for LOs:
Easier to test and iterate on automations
Removes cost barrier to trying AI tools
Helpful for drafting content on the fly
Tip: Let AI generate drafts, then review for compliance before sending.
Pipeline UI Upgrade (Desktop)
What Changed: The desktop pipeline interface now loads faster and looks cleaner.
Why It Matters for LOs:
Smoother experience for power users
Easier navigation for big pipelines
Less frustration in daily lead management
Tip: Combine with custom fields to see full loan details at a glance.
Custom Opportunity Fields on Mobile
What Changed: Mobile pipeline opportunities now support custom fields.
Why It Matters for LOs:
Lets you manage deals fully from your phone
Useful for loan info like rate, stage, or deal size
Better visibility on the go
Tip: Add a “days in stage” field to catch stalled files while mobile.
Mobile Pipeline Improvements
What Changed: Pipeline management in the app now allows edits, calls, and texts directly.
Why It Matters for LOs:
Manage opportunities while traveling or at events
Keeps deals moving without needing desktop access
Streamlines sales workflow
Tip: Use the mobile pipeline when prospecting in the field.
Texas Mini-TCPA Guidance
What Changed: HighLevel flagged the Texas Mini-TCPA law and its SMS compliance rules.
Why It Matters for LOs:
Mortgage lenders may qualify for exemptions
Brokers may still need legal review
Helps avoid costly SMS lawsuits
Tip: Check with compliance partners before running Texas SMS campaigns.
30-Day Opt-Out Reminders
What Changed: HighLevel can now send automated opt-out reminders every 30 days.
Why It Matters for LOs:
Keeps SMS campaigns compliant
Protects deliverability over time
Reduces risk of client complaints
Tip: Personalize opt-out language to fit your brand voice.
Why These 14 Updates Matter for Mortgage Pros
If you’re running your business on HighLevel, these upgrades help you:
✅ Capture more leads directly from Google search
✅ Edit funnels and emails without code or clunky steps
✅ Maintain branding across every LO account
✅ Improve email deliverability and compliance
✅ Track blog content without external tools
✅ Manage pipelines fully from your phone
It’s not about flashy “new toys”—it’s about removing friction so you can focus on leads, closings, and client service.
🎥 Watch the Full Weekly Breakdown
Watch the full video breakdown to walk through each update, get real examples, and decide which tools to implement this week.
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