Futuristic AI robot with "ASK AI" display, promoting HighLevel's new CRM assistant for mortgage pros.

AI-Powered Tools, Domain Buying & WordPress Migration: This Week’s HighLevel Highlights

May 31, 20253 min read

This week’s HighLevel rollout is packed with AI upgrades and streamlined setup options designed to make your CRM smarter, faster, and more personal.

Whether you’re an individual LO or managing a full team, these updates will save time, enhance communication, and simplify your backend.

Let’s dive in.


SMS AI Generator in Workflows

HighLevel workflow builder showing AI-generated SMS preview with options to edit, regenerate, and use the message.

What changed:
You can now generate SMS messages using AI directly inside workflow actions, choosing tone and writing context-aware content.

Why It Matters for LOs:
Draft follow-ups faster and with less guesswork—especially helpful for new team members or busy days.

Tip:
Better prompts = better outputs. Try using full sentence instructions that include names, context, or intent.


Brand Voice via URL or File Upload

HighLevel Brand Boards setup screen for creating a brand voice using a text description or reference URL.

What changed:
You can now create brand voice profiles by uploading long-form content or providing a URL for AI to analyze.

Why It Matters for LOs:
Ensures your marketing voice stays consistent across SMS, email, and social—even if different team members are building content.

Tip:
Upload your About page, a blog post, or a high-performing social caption to train your voice.


Conversation AI Bot Enhancements

Bot Goals setup screen in HighLevel showing options for collecting contact info and defining custom questions

What changed:
Creating a bot now includes a guided form experience. You can launch an appointment-booking or Q&A bot without writing any prompts.

Why It Matters for LOs:
Build a lead-engaging chatbot in minutes—no AI skills needed. This lowers the barrier to entry for automated prospect handling.

Tip:
Match the bot to your brand voice for a smoother handoff between bot and human interaction.


Autosave Now in Email Builder

What changed:
Autosave is now available in the Email Builder (previously only in websites and funnels).

Why It Matters for LOs:
You won’t lose progress if your session times out or if you forget to click save.

Tip:
Enable it via Labs. This is especially helpful when making quick changes between meetings.


Easier Domain Purchasing

HighLevel domain purchasing interface displaying available domain names and prices with “Buy” buttons.

What changed:
Users can now buy domains directly inside any domain selector across the app.

Why It Matters for LOs:
Simplifies the process of connecting a new landing page or site—no jumping to third-party registrars.

Tip:
If you’re launching a new lead gen funnel, grab a unique domain for each campaign to improve tracking.


WordPress Site Migration Plugin

LeadConnector plugin interface for selecting and migrating a WordPress website to HighLevel’s hosting.

What changed:
A new plugin makes it easier to migrate your self-hosted WordPress site into HighLevel’s hosting environment.

Why It Matters for LOs:
For those on WordPress, this gives you performance hosting and tighter CRM integration—without starting from scratch.

Tip:
Ask your agency to request the assisted migration for white-glove support.


GoKollab Discoverability Improvements

GoKollab homepage with smart categories for communities and courses, improving content discoverability.

What changed:
Smart categories now help your GoKollab-hosted courses and communities get discovered in the app.

Why It Matters for LOs:
Your mortgage training or partner community is now easier for users to find—helping you grow engagement without extra promotion.

Tip:
Check your community settings to make sure your categories are properly tagged.


Ask AI (Beta) Assistant

HighLevel Ask AI beta tool interface with suggested prompts and status notice for agency admins.

What changed:
A new beta tool, Ask AI, helps you build full workflows or campaigns by describing your goal in plain language.

Why It Matters for LOs:
Get faster answers and campaign setups—without jumping to ChatGPT or YouTube for help.

Tip:
Try phrases like “create an open house funnel with follow-ups” or “set up birthday automation” to test its range.


Why These Updates Matter for Mortgage Pros

From smarter SMS generation to faster setup for bots, domains, and hosting, this week’s features help you move faster and sound sharper—without needing to be a tech expert.

🎥 Catch the full video breakdown to see these tools in action and decide which are worth rolling out today.

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